William "Stretch" Riedel has been creating distinctive and innovative custom hand built boards for surfing, sailing, kiting, and tow surfing. Born in Malibu, CA, he was taught to build boards by his father Mike Riedel, a shaper for Velzy Jacobs Surfboards in the 1960’s. His multitude of craftsmanship and wave riding skills eventually landed him in Santa Cruz where a life changing windsurfing accident in 1988 left him with partial paralysis. His enthusiasm for progressive wave riding continues daily with technological advancement, team feedback and a passion for building the best board possible.
Located blocks from the beach in mid-town Santa Cruz, our factory is prime location for scheming-up unique and alternative construction techniques. We build each individual board under the same roof in the largest dedicated EPS/EPOXY surfboard factory in Northern California. Combine that with a team of unbelievably talented riders, progressive designs and premium California coastline and you get some of the best wave riding imaginable.
"I begin shaping everyday before sunrise. With headphones on and tool in hand, there’s only one way I get the job done. I personally tend to every board so that my customers receive the same quality and scrutiny as any of my team riders. I never cut corners. All my boards receive 100% attention. That’s how we get results."
This is my passion, William Riedel